Looking and making
Mo Farah denotation connotation
Euro-centrism – putting European concerns
at the centre of our world view
Political view you start with influences
your design
The Relationship between design and power.
World map changed to make Europe look big
and important
Looking is never value free
No such thing as an innocent eye
All of our looking and making comes from
some sort of position
Awareness of this helps is to move from
described
Cultural text ideology (how people think
the world should be)
Karl Marx those who control the means of
production control ideas
Looks at relation of capitalism to class
Althusser – French-Algerian importance of
the family, media, religion and aducation promoting values
No outside to ideology
We are “hailed” as subjects.
Robert Mapplethorpe
Tom Hunter women reading a possession order
Barbara Kruger Your Manias Become Science
Peter Kennard Santa’s Ghetto. 2006
Adbusters
Our looking is never value-free, neutral or
objective, but positioned.
Our making is also positioned (socially,
historically ect.).
Cultural production involves the power to
perpetuate or challenge
The importance of Secondary research
Secondary research is vital!
It is the easiest way to find out what has
already been done, said and thought and why
Whatever your subject someone, as well as
you, will have found it interesting and produced work about it
Consider whether your sources are reputable
and or/or reliable;
Consider the context of your sources’
production/publication;
Research around your subject
Author, surname, initials, Year of
Publication, Title, Edition (if not First).
Place of publication: publisher.
Journals newer information
UWE Harvard system.
